Return on Ad Spend (ROAS) is the heartbeat of your digital marketing efforts. When it drops, panic sets in. You see your budget disappearing with very little profit coming back in. Naturally, you look for someone to blame. Most business owners immediately look at their partner. Is the problem your strategy, or is it the […]
You log into your Google Ads account. Clicks are coming in. Ad spend is going out. But your phone isn’t ringing. Your form isn’t filling. You’re getting clicks but zero leads. What’s going on? The average Google Ads conversion rate across industries is around 4.2% for search campaigns . For ecommerce, it’s often lower. That […]
The latest update inside Google Ads is creating serious discussion among global advertisers. Performance Max (PMax) campaigns are now showing Search Partner domains and impression data in the placement report for more accounts. For years, advertisers running Performance Max campaigns across the US, UK, Europe, Australia, the Middle East, and Asia had limited visibility into […]
