ChatGPT continues evolving at an incredible pace, and the latest updates introduced in November 2025 bring major improvements to productivity, research, personalization, and collaboration. Whether you use ChatGPT for daily work, business, content creation, or shopping recommendations, these new capabilities make the experience smarter, more interactive, and more intuitive. Here is a complete overview of everything new inside ChatGPT.

Shopping Research Comes to ChatGPT

One of the biggest updates is Shopping Research, a new interactive experience that helps users find the right products without manually comparing dozens of reviews and articles. You simply describe what you are looking for, such as a cordless vacuum for a small apartment or a gift for a four year old who loves art. ChatGPT then asks follow up questions, scans quality sources across the internet, and creates a personalized buyer’s guide.
Shopping Research is available on the Web, iOS, and Android for all logged in users across free and paid plans. To support holiday shoppers, usage has been expanded to be nearly unlimited.

More Inline Images in Answers

ChatGPT now enriches answers with more inline images when visual context can help. Whether you are asking about destinations, public figures, products, or well known places, relevant images appear next to the text. These images can be expanded to full size with source attribution. The update is rolling out globally across all plans for users accessing GPT 5.1 models.

Instant Checkout with Shopify Merchants

Shopping inside ChatGPT gets even easier with the introduction of Instant Checkout. Users in the United States can now purchase items from Shopify merchants directly within the chat interface. Merchants such as Spanx, Skims, and Glossier already support the feature. It enables quick confirmation of shipping and payment details without leaving the conversation.

GPT 5.1 Pro Offers Superior Performance

ChatGPT Pro subscribers now have access to GPT 5.1 Pro, an upgraded version of GPT 5 Pro. Early testing shows users prefer GPT 5.1 Pro for its clearer reasoning, more structured responses, and improved accuracy in writing, data science, and business tasks. The legacy GPT 5 Pro model will remain available for 90 days before retirement.

Group Chats Introduced in Select Countries

ChatGPT now supports group chats, allowing multiple people and ChatGPT to collaborate in the same conversation. This is especially useful for planning trips, coordinating projects, and making group decisions. The feature is currently in pilot mode and rolling out in Japan, Taiwan, South Korea, and New Zealand.

GPT 5.1 Across ChatGPT

ChatGPT has replaced GPT 5 with GPT 5.1 Instant and GPT 5.1 Thinking for faster and more accurate conversational abilities. The Instant model uses adaptive reasoning for harder questions, while the Thinking model takes more time for complex analysis with clearer results.

Improved Tone and Personalization Controls

Users can now fine tune ChatGPT’s tone with presets such as Friendly, Professional, Efficient, Candid, Quirky, Cynical, and Nerdy. More controls are being tested for warmth, conciseness, and emoji use. These settings apply immediately across all chats, including ongoing conversations.

Interrupt Long Responses to Add New Details

Users can now interrupt long running queries, add new information, and let the model continue without restarting. This makes research and problem solving more fluid and dynamic.

Free ChatGPT Go for Eligible Users in India

New and existing users in India can redeem 12 months of ChatGPT Go at no cost. This promotion is available on web and Android, with the Apple App Store update arriving soon.

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