CASE STUDY | The PT Center

COMPANY OVERVIEW

The PT Center stands as Milton Keynes' beacon of fitness excellence, offering bespoke personal training and holistic wellness solutions. Our dedicated team of certified trainers and nutrition experts provides personalized programs tailored to individual needs. From invigorating group classes to one-on-one coaching and mindset support, we foster a community-driven approach to achieving peak health and happiness. With cutting-edge facilities and a commitment to empowerment, we are the catalyst for transformative journeys toward vibrant well-being.

THE OBJECTIVE

The objective was to strengthen The PT Center’s Instagram presence by increasing visibility, engagement, and reach. The focus was on driving traffic to the website, expanding the client base, and connecting with an audience interested in fitness, wellness, nutrition, and personal development—while clearly communicating the brand’s holistic approach to health and fitness. To achieve this, the goals were:

To achieve this, the objectives were:

Increase Instagram visibility, engagement, and reach
Drive traffic to the website
Expand the client base
Target users interested in fitness, wellness, nutrition, and personal development
Emphasize a holistic approach to health and fitness

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THE CHALLENGE

Despite offering high-quality personal training and holistic wellness services, The PT Center faced challenges in turning social visibility into consistent growth. Instagram performance was underutilized, and the brand wasn’t fully reaching or converting its ideal audience.

Upon conducting a deep audit, we discovered the core issue:

Inconsistent visibility and engagement on Instagram
Limited reach among fitness and wellness–focused audiences
Low website traffic from social platforms
Difficulty converting engagement into enquiries and sign-ups
Messaging does not clearly communicate the holistic approach to health and fitness

THE SOLUTION

Key actions included:

Restoring and leveraging Instagram visibility through cross-promotion and page support
Identifying and engaging with high-performing, location-relevant Facebook groups
Refining hashtag strategy through consistent post performance analysis
Fixing Messenger bot issues to ensure accurate and effective user interactions
Refining audience targeting to reach a more responsive and relevant user base
Improving post content, timing, and relevance to increase engagement
Revising ad creatives and copy to comply with platform policies and avoid rejections
Optimising paid campaigns to reduce irrelevant leads and improve lead quality
Transitioning from static to dynamic content formats for better engagement
Adjusting content language and visuals to align with platform guidelines
Monitoring and moderating comments to maintain a professional online presence

THE RESULT

The Instagram strategy delivered strong growth in visibility, engagement, and traffic, helping The PT Center reach a wider fitness-focused audience and drive meaningful actions.

Achieved 46.7K reach, doubling overall visibility on Instagram

Generated 1.7K content interactions, reflecting higher engagement

Increased Instagram profile visits to 9.5K (+220.6%), driving stronger interest

Recorded 108 link clicks, significantly boosting website traffic

Grew the audience to 3.7K total followers

Delivered strong paid performance with 40,654 paid reach and 105,350 impressions

Added 965 Instagram followers and 369 Facebook followers, expanding the client base

BEFORE & AFTER PERFORMANCE INSIGHTS

Instagram Profile Visits:

In this snapshot, you can see that we have 11.5k reach on Instagram. But the major question is how we can get such outcomes in 6 months. First, we must identify and analyze our competitors, then create content that is market-appropriate, and finally, we must identify our target audience by analyzing our competitors, and after that, we can target the right audience.

In this snapshot, you can see that after a year of working on this project, we have improved a number of metrics such as link clicks, followers, and page reach through Instagram social media activity.

Facebook Results:

✔ Do’s

Post consistently with engaging fitness and wellness content
Use a mix of organic and paid strategies to increase reach
Monitor performance metrics and optimise content regularly
Drive traffic from Instagram to the website and enquiry pages
Target audiences interested in fitness, wellness, and personal development

✘ Don’ts

Don’t rely on irregular posting or inconsistent content
Don’t ignore engagement data and performance insights
Don’t use broad targeting without a clear audience intent
Don’t focus only on followers without driving actions
Don’t stop optimisation once growth begins

CLIENT TESTIMONIAL

Adam Howkins

The PT Center

Working with the team has been a great experience. We’ve seen clear improvements in our Instagram reach, engagement, and website traffic. The strategy was well planned, communication was smooth, and the results speak for themselves. We’re very happy with the progress and excited to keep building from here.