COMPANY OVERVIEW
Rack Pool Tables is a leading provider in the premium game room market, dedicated to delivering high-quality pool tables and billiards equipment to discerning customers. The brand focuses on combining superior craftsmanship with a sophisticated aesthetic to enhance home entertainment spaces. By prioritizing durability and professional-grade performance, Rack Pool Tables has established itself as a trusted name for enthusiasts seeking both style and functional excellence in their gaming environments.
THE OBJECTIVE
The core objective was to increase high-quality lead generation and online sales for Rack Pool Tables. This involved improving website visibility, driving targeted traffic, and strengthening the brand’s digital presence through optimized PPC strategies.
To achieve this, the objectives were:
- Increase high-quality leads through strategic digital marketing efforts
- Boost online sales by improving optimized visibility across search platforms
- Drive highly targeted traffic to attract potential buyers
- Improve website conversion rates to turn visitors into customers
- Strengthen brand presence in the premium game room market
- Position the brand as a trusted and premium choice in the industry
- Enhance overall online engagement and customer acquisition
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THE CHALLENGE
The account was facing multiple structural and strategic gaps that were directly impacting performance. Technical misconfigurations and poor campaign setup led to inefficient budget utilization and inaccurate performance tracking.
Upon conducting a deep audit, we discovered the core issue:
- Incorrectly configured campaign settings are causing structural inefficiencies
- Absence of a proper retargeting strategy
- Poor product targeting is affecting campaign relevance
- Missing or weak ad content (headlines and descriptions)
- Low engagement due to unoptimized creatives and messaging
- High-potential products are not receiving adequate visibility
- The budget is being drained by non-performing products
- Conversion tracking errors (double-counting results)
- Misleading performance data creates a false sense of success
- Overall lack of strategic optimization and performance clarity
THE SOLUTION
After identifying the structural and tracking gaps, we conducted a comprehensive PPC audit and implemented a performance-focused optimization strategy. Our approach centered on improving data accuracy, restructuring campaigns, and maximizing budget efficiency to drive measurable growth.
Key actions included:
- Reorganized campaigns to prioritize high-performing audiences and excluded low-quality placements.
- Corrected conversion tracking issues to ensure every sale was reported accurately.
- Launched dedicated retargeting campaigns to re-engage lost visitors and recover missed opportunities.
- Rewrote ad copy with compelling headlines and relevant, high-converting descriptions.
- Segmented products using conversion IDs to target them individually instead of grouping them.
THE RESULT
The Google Ads optimization strategy delivered a significant turnaround in performance, restoring data accuracy and driving substantial growth in conversions and revenue.
Increased total conversions from 6.83 to 39.98, reflecting a major uplift in sales performance
Grew conversion value from $4.59K (Sept–Oct) to $67.7K (Nov–Dec 2025)
Generated 2.73K clicks, bringing high-intent traffic to the website
Achieved strong revenue growth with a total conversion value of $67.7K
Maintained controlled ad spend at $4.13K, improving overall efficiency
BEFORE & AFTER PERFORMANCE INSIGHTS
Before:
After:
✔ Do’s
- Perform daily audits to ensure consistent campaign performance
- Verify conversion tracking to maintain 100% data accuracy
- Segment products individually using specific conversion IDs
- Review placements regularly to exclude irrelevant or low-quality traffic
- Use strong, complete headlines with relevant and compelling descriptions
✘ Don’ts
- Avoid grouping all products into a single campaign
- Never leave campaigns unattended on auto-spend settings
- Don’t allow budget waste on low-quality apps or placements
- Avoid weak, generic, or non-optimized ad copy
- Don’t ignore non-performing products; test and optimize them separately
CLIENT TESTIMONIAL
Catalog
Rack Pool Tables
Working with the team has completely transformed our Google Ads performance. After identifying critical tracking issues and restructuring our campaigns, we saw a dramatic increase in conversions and revenue within just a few months. Their strategic approach, attention to detail, and focus on data accuracy gave us full confidence in our ad spend. Thank You, Ingenious Netsoft
OUR HIGHLIGHTS
Top-Rated Digital
Agency in India
15+ Years of Industry
Excellence
Global Delivery Partner
4.9★ Average Client
Ratings
OUR MAJOR SERVICES
Web Design
Create visually stunning and user-friendly website layouts tailored to your brand.
Ecommerce Web Design
Build high-converting online store designs optimized for seamless shopping experiences.
Web Development
Develop fast, secure, and scalable websites using latest technologies.
CMS Web Development
Get flexible, easy-to-manage websites built on responsive CMS platforms.
Ecommerce Solution
Launch a complete eCommerce system with product management and payments.
Mobile App Development
Turn ideas into intuitive, high-performance mobile apps for Android & iOS.
SEO Services
Boost visibility and drive organic traffic with proven SEO strategies.
Local SEO
Rank higher in local searches and attract nearby customers.
Ecommerce SEO
Increase visibility for high-intent shoppers and grow online sales.
SMO
Strengthen your brand presence across social media platforms.
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