CASE STUDY : Outdoor Makeover and Living Spaces

COMPANY OVERVIEW

Outdoor Makeover & Living Spaces is a multi-generational, award-winning landscape and construction company transforming outdoor environments into functional, beautiful, and lasting living spaces. Built on five generations of craftsmanship, innovation, and family legacy, the company was founded in 2001 by brothers Navid and Omid Derakhshan - combining biological insight, engineering expertise, and a vision to bring all-inclusive outdoor design to the metro Atlanta area. Today, led by CEO Navid Derakhshan, Outdoor Makeover delivers holistic, end-to-end services powered by quality, creativity, and an unmatched industry warranty. With 300+ accolades, including Best Atlanta Contractor, the company continues to set the standard for premium outdoor living.

THE OBJECTIVE

The primary objective of this Google Ads campaign was to strategically promote Outdoor Makeover & Living Spaces’ landscaping and outdoor living services, generate high-quality leads, and drive consultation calls while maintaining strong campaign efficiency and scalability.

To achieve this, the objectives were:

Generate consistent and high-quality leads
Improve conversion rate performance
Increase consultation calls
Achieve top ad placement over competitors
Maintain optimal performance with scalable ad spend

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THE CHALLENGE

Upon conducting a deep audit, we discovered the core issue:

High competition in the landscaping and outdoor living market
Maintaining strong conversion rates while scaling budget
Ensuring ads remained relevant and aligned with landing pages
Standing out against established competitors in top ad positions
Continuously optimizing campaigns to sustain high CTR and Quality Score

THE SOLUTION

To overcome these challenges, we implemented a structured, data-driven Google Ads strategy focused on precision targeting, continuous optimization, and performance scalability.

Key actions included:

Launching highly focused Search and Performance Max campaigns
Strategic budget allocation starting at $100/day and scaling to $410/day
Creating multiple ad variations with optimized headlines and descriptions
Ensuring ad copy alignment with landing page content and keywords
Leveraging all relevant ad extensions to improve visibility and trust
Continuous daily optimization to improve CTR and conversion rate
Improving Quality Score through relevance and performance tracking

THE RESULT

The campaign delivered strong, consistent results with excellent efficiency and scalability.

High conversion rate achieved and sustained

Strong click-through rate through continuous optimization

Google Ads optimization score reached 100%

Ads consistently displayed at the top of search results, outperforming competitors

Performance Max campaigns delivered optimal results

Scalable growth achieved while maintaining efficiency

BEFORE & AFTER PERFORMANCE INSIGHTS

Before Ad Campaigns:

After Ad Campaigns:

Do’s

Use highly focused campaigns with clear goals
Optimize ads daily for CTR and conversions
Align ad copy with landing page content
Leverage all relevant ad extensions
Track performance and scale budgets strategically

Don’ts

Avoid generic ad copy
Don’t ignore daily optimization
Don’t scale budget without performance validation
Avoid mismatched keywords and landing pages

CLIENT TESTIMONIAL

Navid Derakhshan

Owner & CEO

Working with you for my website has been an incredible experience. Your expertise and dedication to improving my online presence have truly exceeded my expectations. Thanks to your efforts, my website traffic and rankings have soared, bringing in more leads and customers than ever before. I highly appreciate your work!