COMPANY OVERVIEW
Eyes on Brickell is a top-rated eye clinic located in the heart of Miami, Florida, at 2885 SW 3rd Ave, Suite 100, Miami, FL 33129. Known for delivering comprehensive and patient-focused eye care, the clinic offers a full range of services including LASIK consultations, pediatric eye exams, routine vision care, and treatment for various eye conditions. With a strong commitment to personalized care, Eyes on Brickell focuses on building long-term relationships with patients and families. By combining advanced optometry services with a patient-first approach, Eyes on Brickell has positioned itself as a trusted vision care provider in the Miami area.
THE OBJECTIVE
Eyes on Brickell wanted to improve its online visibility in Miami, Florida, by strengthening keyword rankings and increasing website traffic. The primary goal was to attract more high-intent local users searching for eye care services and convert that traffic into qualified leads and patient appointments.
To achieve this, the objectives were:
- Improve keyword rankings in Miami-based searches
- Increase organic website traffic
- Generate more local leads and inquiries
- Generate more local leads and inquiries
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THE CHALLENGE
Despite being a well-established eye clinic, Eyes on Brickell faced challenges in achieving consistent organic growth. Competition from other optical clinics in Miami was strong, and the website lacked sufficient visibility for many high-intent keywords related to eye care services.
Upon conducting a deep audit, we discovered the core issue:
- Limited visibility for competitive eye care keywords
- Underperforming keyword rankings
- Inconsistent organic traffic growth
- Need for stronger backlink authority
- Technical and on-page SEO gaps impacting performance
THE SOLUTION
To improve keyword rankings and increase local visibility in Miami, we implemented a focused SEO strategy tailored for the eye care industry. The primary focus was to strengthen search presence, improve website performance, and attract high-intent local patients.
Key actions included:
- Conducting competitor and keyword research for Miami-based searches
- Optimizing website pages for relevant eye care keywords
- Fixing technical SEO issues affecting speed and crawlability
- Creating high-quality, keyword-focused content
- Strengthening authority through strategic link building
- Optimizing Google Business Profile and local listings
THE RESULT
The SEO campaign delivered strong and measurable growth within a short timeframe, demonstrating clear improvements across all major performance metrics.
Organic traffic increased from 632 to 901
Most primary and secondary keywords moved into the Top 10 search results, significantly improving local search visibility.
Website organic keywords increased from 873 to 3,956, expanding overall search presence.
Backlinks increased from 12,073 to 36,524, strengthening website authority and long-term SEO performance.
✔ Do’s
- Optimize your website for local, high-intent keywords
- Maintain accurate and consistent business listings
- Invest in quality backlinks and content
- Monitor SEO performance regularly
✘ Don’ts
- Ignore technical SEO issues
- Target broad or irrelevant keywords
- Rely on low-quality backlinks
- Leave local SEO signals incomplete
OUR HIGHLIGHTS
Top-Rated Digital
Agency in India
15+ Years of Industry
Excellence
Global Delivery Partner
4.9★ Average Client
Ratings
OUR MAJOR SERVICES
Web Design
Create visually stunning and user-friendly website layouts tailored to your brand.
Ecommerce Web Design
Build high-converting online store designs optimized for seamless shopping experiences.
Web Development
Develop fast, secure, and scalable websites using latest technologies.
CMS Web Development
Get flexible, easy-to-manage websites built on responsive CMS platforms.
Ecommerce Solution
Launch a complete eCommerce system with product management and payments.
Mobile App Development
Turn ideas into intuitive, high-performance mobile apps for Android & iOS.
SEO Services
Boost visibility and drive organic traffic with proven SEO strategies.
Local SEO
Rank higher in local searches and attract nearby customers.
Ecommerce SEO
Increase visibility for high-intent shoppers and grow online sales.
SMO
Strengthen your brand presence across social media platforms.
PPC
Get instant traffic and quality leads with high-ROI ad campaigns.
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