COMPANY OVERVIEW
Desmond Gumbs is the Head Football Coach at Lincoln University in California. With years of coaching experience and a strong track record in athlete development, he is recognized for his leadership, mentorship, and commitment to building high-performing teams. His influence extends both on and off the field, shaping athletes into disciplined, confident, and successful players.
THE OBJECTIVE
The primary objective of this ORM campaign was to rebuild and strengthen the client’s digital reputation. The focus was on reducing the visibility of negative search results, promoting positive content, and establishing a credible online presence across major platforms.
To achieve this, the objectives were:
- Suppressing or pushing down negative links from Google and Bing
- Creating high-quality, positive content that improves brand sentiment
- Developing authoritative profiles and assets across trusted platforms
- Enhancing search visibility for positive and neutral content
- Building long-term reputation stability through ongoing ORM techniques
Rebuild Your Online Reputation With Confidence
Let’s strengthen your brand and take control of your search presence.
THE CHALLENGE
Before the ORM strategy was implemented, the client faced several online reputation issues that negatively impacted their digital footprint. A number of undesirable links were appearing in search results, overshadowing positive content and affecting credibility.
Upon conducting a deep audit, we discovered the core issue:
- Presence of negative or unfavorable links ranking on Google and Bing
- Limited positive content available to counterbalance negative narratives
- Lack of strong, authoritative online profiles to support reputation recovery
- Insufficient keyword-optimized content to control branded search results
- Need for sustained ORM activity to ensure long-term reputation protection
THE SOLUTION
To restore and strengthen the client’s online reputation, we implemented a comprehensive ORM strategy focused on promoting authoritative, positive content and suppressing negative search results. Our approach combined high-quality content creation, strong platform presence, and systematic link-building to rebuild trust and improve the client’s digital footprint.
Key actions included:
- Creating high-quality positive content, including blogs, articles, and press releases.
- Developing podcasts and authoritative profiles on high-ranking platforms.
- Publishing content primarily on US-based reputable websites for higher visibility.
- Identifying high-intent branded and relevant keywords to optimize all new content.
- Submitting Q&A contributions on Quora and other platforms to establish credibility.
- Promoting positive links through strategic link outreach and content amplification.
- Optimizing existing positive content and updating it regularly for improved indexing.
- Designing high-visual assets and utilizing social media for content distribution.
- Implementing a link-building strategy to strengthen the authority of positive pages.
- Submitting negative URLs to content-removal websites when applicable.
THE RESULT
After 3 months of consistent ORM execution, the client’s online reputation improved significantly. Negative links were pushed off the first page, new positive pages gained visibility, and the client’s professional image became stronger across search platforms.
Removal or suppression of negative links from Google.
Negative pages pushed to the 2nd and 3rd pages of search results.
Multiple new positive links indexed and ranking on Google.
Creation and publishing of new social media profiles for enhanced credibility.
Stronger search presence across branded keywords.
Improved sentiment and a healthier overall online reputation footprint.
BEFORE & AFTER PERFORMANCE INSIGHTS
Before:
After:
✔ Do’s
- Create high-quality, positive content that reinforces brand credibility.
- Build authoritative profiles on trusted platforms to dominate branded search results.
- Regularly update existing positive content to maintain freshness and relevance.
- Promote positive links through strategic link-building and outreach.
- Monitor search results frequently to track negative link movement.
- Use social media to distribute positive stories and strengthen visibility.
✘ Don’ts
- Don’t ignore ranking negative links; early action is crucial for suppression.
- Don’t create low-quality or thin content, as it won’t rank or build authority.
- Don’t rely on one platform—ORM requires multi-channel presence.
- Don’t use aggressive or risky tactics (spammy links, keyword stuffing).
- Don’t stop optimization once results improve. ORM success requires consistency.
CLIENT TESTIMONIAL
Desmond Gumbs
Desmond Gumbs
After 3 Months of exceptional progress, I am thrilled with the results achieved by you. Your strategies and focused dedication have delivered outstanding outcomes. My Online Reputation has been improved. I am extremely satisfied with the results, and the expertise and professionalism shown throughout the project have far exceeded my expectations.
OUR HIGHLIGHTS
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15+ Years of Industry
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