CASE STUDY | Better Homes and Gardens® Real Estate

COMPANY OVERVIEW

Better Homes and Gardens® Real Estate Brisbane is a trusted real estate agency located in the heart of brisbane cbd, australia. as part of the globally recognized better homes and gardens real estate network, the brisbane office brings a fresh and lifestyle-oriented approach to property sales, rentals, and management.

THE OBJECTIVE

BHGRE Brisbane wanted to strengthen their presence across key Brisbane suburbs and reverse the declining engagement on their Google Business Profile. The primary goal was to ensure the profile appeared more frequently for local real estate searches and attracted high-intent prospects consistently.

To achieve this, the objectives were:

Restore declining profile engagement
Improve visibility in target suburbs
Rank higher for high-intent real estate keywords
Increase inbound inquiries through Google Business Profile visibility

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THE CHALLENGE

Despite being a reputable brand, the Google Business Profile was underperforming, showing a steady drop in user interactions month over month. The client was losing visibility in key suburbs, and the profile was not appearing for many relevant search terms.

Upon conducting a deep audit, we discovered the core issue:

No primary business category was selected
Profile fields were incomplete
Visibility signals were weak
GMB posts were inconsistent

THE SOLUTION

To fix the visibility drop and regain local search strength, we implemented a complete Google Business Profile optimization strategy. The primary focus was to correct the missing category and enhance every aspect of the GBP setup.

Key actions included:

Adding the correct primary business category
Updating services, attributes, and business description
Improving NAP consistency across local directories
Uploading fresh, high-quality images and assets
Publishing regular local posts to boost activity
Conducting a complete GBP technical audit

THE RESULT

After full optimization, the profile began regaining visibility across the targeted suburbs. Strategic Google Business Profile Optimization led to a 66% Increase in Views and a 119% Growth in Search Impressions over two months. Fixing the missing business category and fully optimizing the profile resulted in stronger visibility, better rankings, and higher engagement across key real estate search terms.

3,108 total views from Apr–May 2025

75% of views came via Google Search on mobile devices

Profile appeared in 1,518 search results

BEFORE & AFTER PERFORMANCE INSIGHTS

Before:

Before optimization, the profile showed limited engagement, with interactions declining throughout the month.

After:

With the correct business category added, the profile recovered quickly, showing a healthy rise in interactions.

Before:

Before the GBP fix, the profile struggled with lower visibility and fewer search impressions, despite strong brand terms being searched frequently.

After:

Following optimization, both views and impressions increased sharply, with branded and category keywords gaining stronger traction.

✔ Do’s

Always assign the correct primary business category
Keep NAP and services accurately updated
Upload new photos continuously for trust signals
Run periodic GBP audits to maintain performance

✘ Don’ts

Don’t assume your GBP is fully optimized
Don’t ignore declining insights or engagement
Don’t leave any important GBP field incomplete
Don’t use broad, irrelevant categories

CLIENT TESTIMONIAL

James Prendergast

Better Homes and Gardens® Real Estate Brisbane

"Working with the team was seamless and highly effective. We saw a clear improvement in visibility, keyword rankings, and GBP interactions within weeks. Their attention to detail and proactive communication made the entire experience smooth and impactful."

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