COMPANY OVERVIEW
Better Homes and Gardens® Real Estate Brisbane is a trusted real estate agency located in the heart of brisbane cbd, australia. as part of the globally recognized better homes and gardens real estate network, the brisbane office brings a fresh and lifestyle-oriented approach to property sales, rentals, and management.
THE OBJECTIVE
BHGRE Brisbane wanted to strengthen their presence across key Brisbane suburbs and reverse the declining engagement on their Google Business Profile. The primary goal was to ensure the profile appeared more frequently for local real estate searches and attracted high-intent prospects consistently.
To achieve this, the objectives were:
- Restore declining profile engagement
- Improve visibility in target suburbs
- Rank higher for high-intent real estate keywords
- Increase inbound inquiries through Google Business Profile visibility
Your Brand Deserves to Rank Higher
Let’s Fix What’s Limiting Your Visibility.
THE CHALLENGE
Despite being a reputable brand, the Google Business Profile was underperforming, showing a steady drop in user interactions month over month. The client was losing visibility in key suburbs, and the profile was not appearing for many relevant search terms.
Upon conducting a deep audit, we discovered the core issue:
- No primary business category was selected
- Profile fields were incomplete
- Visibility signals were weak
- GMB posts were inconsistent
THE SOLUTION
To fix the visibility drop and regain local search strength, we implemented a complete Google Business Profile optimization strategy. The primary focus was to correct the missing category and enhance every aspect of the GBP setup.
Key actions included:
- Adding the correct primary business category
- Updating services, attributes, and business description
- Improving NAP consistency across local directories
- Uploading fresh, high-quality images and assets
- Publishing regular local posts to boost activity
- Conducting a complete GBP technical audit
THE RESULT
After full optimization, the profile began regaining visibility across the targeted suburbs. Strategic Google Business Profile Optimization led to a 66% Increase in Views and a 119% Growth in Search Impressions over two months. Fixing the missing business category and fully optimizing the profile resulted in stronger visibility, better rankings, and higher engagement across key real estate search terms.
3,108 total views from Apr–May 2025
75% of views came via Google Search on mobile devices
Profile appeared in 1,518 search results
BEFORE & AFTER PERFORMANCE INSIGHTS
Before:
After:
Before:
After:
✔ Do’s
- Always assign the correct primary business category
- Keep NAP and services accurately updated
- Upload new photos continuously for trust signals
- Run periodic GBP audits to maintain performance
✘ Don’ts
- Don’t assume your GBP is fully optimized
- Don’t ignore declining insights or engagement
- Don’t leave any important GBP field incomplete
- Don’t use broad, irrelevant categories
CLIENT TESTIMONIAL
James Prendergast
Better Homes and Gardens® Real Estate Brisbane
Working with the team was seamless and highly effective. We saw a clear improvement in visibility, keyword rankings, and GBP interactions within weeks. Their attention to detail and proactive communication made the entire experience smooth and impactful.
OUR HIGHLIGHTS
Top-Rated Digital
Agency in India
15+ Years of Industry
Excellence
Global Delivery Partner
4.9★ Average Client
Ratings
OUR MAJOR SERVICES
Web Design
Create visually stunning and user-friendly website layouts tailored to your brand.
Ecommerce Web Design
Build high-converting online store designs optimized for seamless shopping experiences.
Web Development
Develop fast, secure, and scalable websites using latest technologies.
CMS Web Development
Get flexible, easy-to-manage websites built on responsive CMS platforms.
Ecommerce Solution
Launch a complete eCommerce system with product management and payments.
Mobile App Development
Turn ideas into intuitive, high-performance mobile apps for Android & iOS.
SEO Services
Boost visibility and drive organic traffic with proven SEO strategies.
Local SEO
Rank higher in local searches and attract nearby customers.
Ecommerce SEO
Increase visibility for high-intent shoppers and grow online sales.
SMO
Strengthen your brand presence across social media platforms.
PPC
Get instant traffic and quality leads with high-ROI ad campaigns.
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