When you test your website with an SEO tool, it gives you a score — maybe 67 out of 100, maybe 82. That number looks important, but Google warns that this score might actually be misleading. Google expert Martin Splitt recently explained why you shouldn’t treat automated scores as the full...
Working on SEO with your in-house team, agency, or freelancers? You’ll probably need to grant them access to your Google Search Console account. This guide walks you through the different permission levels, explains how to add new users, and covers how to update or remove existing users when needed. User Types...
Google Tag Manager (GTM) is a robust tool that simplifies the management of tracking codes - commonly known as tags on your website or mobile app. These tags deliver valuable insights into user behavior, help evaluate the performance of your advertising campaigns, enhance website analytics, and collect important data about...
Google Analytics is a powerful platform for monitoring and understanding your website’s performance, but managing it effectively is rarely a solo task. At times, you’ll need to share access with team members, collaborators, or agencies so they can contribute and gain valuable insights. This step-by-step guide will walk you through...
ChatGPT has taken the tech world by storm since its introduction back in 2022. Developed by OpenAI, the company behind DALL. e2 and Whisper AI, ChatGPT has quickly established itself as an indispensable asset to organizations and individuals all over the world. Knowing that ChatGPT crossed one million users by...
To be honest, lead generation is not an overnight thing. There is no denying that it is one of the biggest challenges for all businesses. Even for professional marketers, lead generation requires the right tools. Here we discuss a handy list of top digital marketing tools that are available...
What is the first thought that comes to mind when you people use the word "Social Media Marketing"? The phrase "Social Media Marketing" refers to the use of online services for selling that is based on building rapport with clients. Social media marketing services make creative use of new internet technology...
Can you recall how many times you used voice search to search for something on Google? Perhaps not, and we all do it! This would be sufficient to demonstrate the worth of voice search at this time. Voice search is becoming increasingly popular for executing search queries, finding products/services, and...
Almost all businesses today want to rank their website on top of Google's SERPs. But it's not a cakewalk, especially considering the globally increasing competition. Now, brands and their marketing staff have to double their marketing efforts to gain a respectable online status. They need to eye more on tactics...
Link building serves as a steppingstone for any digital marketer's off-page SEO strategies. Agreed? Link building has been a surefire way for marketers to drive organic reach and traffic via Google. As per recent reports, backlinks driven the most organic Google search results. SEO Experts in India prefer link building to...
