COMPANY OVERVIEW
HML Investments is a trusted hard money lending firm based in Los Angeles, offering fast and flexible real estate financing since 2010. The company provides customized loans for fix-and-flip projects, rentals, and commercial developments, helping investors and developers nationwide secure funding quickly and achieve their real estate goals efficiently.
THE OBJECTIVE
HML Investments wants to comprehensively optimize the entire website, including all content and service pages, to enhance overall performance and user experience. The primary focus is on improving keyword rankings to drive increased website traffic and expand online reach. Additionally, the company aims to target California and other key locations across the USA to strengthen regional visibility. Improving overall business presence and brand visibility in the digital space is another key goal, along with increasing the number and quality of referring domains to build stronger authority and credibility online.
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THE CHALLENGE
During the SEO audit, we discovered several technical and content-related issues that were limiting website performance, search rankings, user experience, and overall online visibility across target locations.
Upon conducting a deep audit, we discovered the core issue:
- Poor on-page optimization
- Slow website loading speed
- Weak mobile responsiveness
- Broken links
- No internal linking structure
- Duplicate content issues
- Low-performing keyword targeting
- Keyword cannibalization
- Limited online presence
- Poorly optimized Google Business Profile
THE SOLUTION
To overcome the identified challenges and improve overall website performance, we implemented a comprehensive SEO and website optimization strategy. The primary focus was to enhance keyword rankings, strengthen technical SEO, improve user experience, and boost local visibility across targeted locations.
Key actions included:
- Optimizing on-page elements, including meta tags, headings, and content structure
- Improving website speed and mobile responsiveness
- Fixing broken links and resolving technical SEO errors
- Creating a strong internal linking structure
- Removing duplicate content and resolving keyword cannibalization
- Conducting in-depth keyword research to target high-performing terms
- Optimizing and fully completing the Google Business Profile
- Building high-quality backlinks to increase referring domains
- Enhancing local SEO signals for California and other target locations
- Monitoring performance and making continuous data-driven improvements
THE RESULT
The SEO campaign delivered clear, measurable improvements in organic visibility, authority, and search performance within a short timeframe.
Organic traffic increased from 99 to 229+, reflecting stronger visibility and sustained growth
Organic keywords expanded from just 19 to 462+, significantly improving keyword coverage
Referring domains grew to 476+, strengthening overall domain authority
Google Search Console performance improved, recording 2.2k clicks and 251 k impressions
Keyword rankings improved, driving more relevant and qualified traffic
Keyword rankings improved, driving more relevant and qualified traffic
Website performance enhanced, with better discoverability across search engines
Website began appearing on AI-powered search platforms
Gained multiple AI mentions and citations
BEFORE & AFTER PERFORMANCE INSIGHTS
SEO Authority Score Before:
SEO Authority Score After:
Google Search Console Before:
Google Search Console After
Organic Keywords Overview Before
Organic Keywords Overview After
AI search Overview
✔ Do’s
- Do start with a complete SEO audit
- Do optimize on-page SEO and content
- Do improve site speed and mobile experience
- Do target high-intent, location-based keywords
- Do strengthen local SEO and Google Business Profile
- Do build high-quality backlinks
- Do track performance and optimize regularly
✘ Don’ts
- Don’t ignore technical SEO issues
- Don’t use low-quality or irrelevant keywords
- Don’t allow duplicate content or keyword cannibalization
- Don’t neglect internal linking
- Don’t rely only on traffic—focus on quality leads
- Don’t treat SEO as a one-time effort
CLIENT TESTIMONIAL
Yanni
HML Investment
Working with the team was a great experience. Our website visibility and traffic improved significantly, and we started ranking for many more keywords. The results exceeded our expectations.
OUR HIGHLIGHTS
Top-Rated Digital
Agency in India
15+ Years of Industry
Excellence
Global Delivery Partner
4.9★ Average Client
Ratings
OUR MAJOR SERVICES
Web Design
Create visually stunning and user-friendly website layouts tailored to your brand.
Ecommerce Web Design
Build high-converting online store designs optimized for seamless shopping experiences.
Web Development
Develop fast, secure, and scalable websites using latest technologies.
CMS Web Development
Get flexible, easy-to-manage websites built on responsive CMS platforms.
Ecommerce Solution
Launch a complete eCommerce system with product management and payments.
Mobile App Development
Turn ideas into intuitive, high-performance mobile apps for Android & iOS.
SEO Services
Boost visibility and drive organic traffic with proven SEO strategies.
Local SEO
Rank higher in local searches and attract nearby customers.
Ecommerce SEO
Increase visibility for high-intent shoppers and grow online sales.
SMO
Strengthen your brand presence across social media platforms.
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