CASE STUDY | NAASCO

COMPANY OVERVIEW

NAASCO is a professional aviation services provider offering reliable aircraft maintenance, repair, and support solutions. With a strong focus on safety, compliance, and operational excellence, NAASCO serves aviation operators with high-quality technical expertise and efficient service delivery. The company is committed to meeting industry standards while helping clients maintain performance, reliability, and long-term value across their aviation operations.

THE OBJECTIVE

The objective was to strengthen NAASCO’s digital presence by fully optimizing the website to improve performance, visibility, and user experience. The focus was on increasing keyword rankings, driving qualified website traffic, and expanding reach across targeted locations in the USA, while building stronger authority and credibility through improved referring domains.

To achieve this, the objectives were:

  • Optimize the entire website, including content and service pages
  • Improve keyword rankings and increase organic traffic
  • Target key locations across the USA
  • Enhance overall business presence and brand visibility
  • Increase high-quality referring domains to build online authority

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THE CHALLENGE

At the start of the project, several issues were limiting the website’s performance and visibility. These challenges collectively impacted usability, search rankings, and overall digital growth.

Upon conducting a deep audit, we discovered the core issue:

  • Poor on-page SEO optimization
  • Slow website loading speed
  • Weak mobile responsiveness
  • Broken links and technical SEO errors
  • Lack of internal linking structure
  • Duplicate content across pages
  • Low-performing and poorly targeted keywords
  • Limited online brand presence
  • Incomplete and poorly optimized Google Business Profile
  • Reduced local visibility in target locations

THE SOLUTION

To address these challenges, we implemented a structured and data-driven SEO strategy focused on improving technical performance, search visibility, and user experience. This approach ensured steady improvements in rankings, traffic, and overall online presence.

Key actions included:

  • Optimizing on-page SEO elements, including meta tags, headings, and content
  • Improving website speed and overall mobile responsiveness
  • Fixing broken links and resolving technical SEO issues
  • Creating a clear and effective internal linking structure
  • Eliminating duplicate content and resolving keyword cannibalization
  • Conducting in-depth keyword research to target high-intent terms
  • Optimizing and fully completing the Google Business Profile
  • Building high-quality backlinks to increase referring domains
  • Strengthening local SEO for targeted locations
  • Continuously monitoring performance and refining the strategy

THE RESULT

The SEO strategy delivered steady growth in organic visibility, traffic, and authority, improving search performance, user engagement, and future-ready presence across traditional and AI-powered search platforms.

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Organic traffic increased from 10,806 to 14,908+ users

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Total clicks improved to 12.7K, indicating higher engagement

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Total impressions grew to 440K, boosting search visibility

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Average CTR increased to 2.9%

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Average ranking position improved to 17.1

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Domain Authority increased from 25 to 29

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Organic search contributed 37%+ of total sessions

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Visibility gained on ChatGPT, Google AI Overview, and Gemini

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Improved presence across AI-powered search platforms

BEFORE & AFTER PERFORMANCE INSIGHTS

Google Search Console insights Before:

Google search console Before insight result

Google Search Console insights After:

Google search console After insight result

Google Analytics insights Before:

google Analytics Before insights

Google Analytics insights After:

google Analytics After insights

Domain Authority insight Before:

Domain Authority before insight

Domain Authority insight After:

Domain Authority insight After

AI search Overview:

AI Search

Google Search Results:

google search results after
google search results
Google Search Results (AI)
Google Search Results (AI Mode)

✔ Do’s

  • Optimize your website for local, high-intent keywords
  • Maintain accurate and consistent business listings
  • Invest in quality backlinks and content
  • Monitor SEO performance regularly

✘ Don’ts

  • Ignore technical SEO issues
  • Target broad or irrelevant keywords
  • Rely on low-quality backlinks
  • Leave local SEO signals incomplete

CLIENT TESTIMONIAL

Michael Leslie

Michael Leslie

NAASCO

Working with the team was a great experience. We saw clear improvements in traffic, rankings, and overall visibility in a short time. Their SEO approach was structured, transparent, and results-driven. Highly recommended.

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