COMPANY OVERVIEW
Lucky Speed Shop offers high-quality aftermarket parts and accessories for Harley-Davidson motorcycles. Renowned for their innovative Shorty Levers and iconic Lightning Strike Risers, they offer a comprehensive selection of performance upgrades tailored to various models, including Bagger, Softail, Dyna, FXR, and Sportster. Their expert team is committed to delivering exceptional service and unparalleled product quality.
THE OBJECTIVE
The objective was to strengthen Lucky Speed Shop’s digital presence by increasing brand awareness and product visibility across key online channels. The focus was on promoting high-quality aftermarket Harley-Davidson parts, driving traffic to the website, increasing sales, and improving product rankings—while clearly communicating the brand’s commitment to performance, innovation, and premium craftsmanship.
To achieve this, the objectives were:
- Increase brand awareness and online visibility
- Promote key products such as Shorty Levers and Lightning Strike Risers
- Drive qualified traffic to the website
- Increase product sales and conversions
- Optimize product listings for better performance and rankings
- Position Lucky Speed Shop as a trusted brand for Harley-Davidson upgrades
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THE CHALLENGE
Despite offering high-quality motorcycle parts in a competitive aftermarket space, scaling visibility and driving consistent sales through digital channels presented several obstacles. Upon review, we identified the following challenges:
Upon conducting a deep audit, we discovered the core issue:
- Standing out in a highly saturated market, leading to higher CPCs and lower initial conversion rates
- Difficulty defining and targeting the right audience within a niche segment
- Managing a large product feed while keeping listings accurate, optimized, and up to date
- Fluctuating sales performance due to seasonality and changing market trends
- Irrelevant traffic is impacting ad spend due to insufficient negative keyword management
THE SOLUTION
To overcome these challenges and drive sustainable growth, we implemented a structured Search Campaign and Shopping Campaign strategy focused on high intent, efficiency, and scalability.
Search Campaign
- Built tightly themed keyword groups targeting high-intent search queries
- Created compelling ad copy highlighting product quality, innovation, and brand value
- Optimized bids and budgets to control CPC while maximizing conversions
- Implemented location, device, and audience-based optimizations
- Continuously refined keywords and ad messaging based on performance data
Shopping Campaign
- Optimized the product feed with accurate titles, descriptions, images, and attributes
- Structured Shopping campaigns by product categories and best-selling items
- Used negative keywords to eliminate irrelevant traffic and wasted spend
- Adjusted bids based on product performance and seasonality trends
- Focused spend on high-converting products to maximize ROAS
THE RESULT
The Google Ads strategy delivered strong, measurable growth in sales, revenue, and overall campaign efficiency, significantly improving performance across both Search and Shopping campaigns.
Increased conversions from 52 to 296 purchases, showing a major uplift in sales volume
Generated $223.6K in conversion value, up from $15.7K before optimisation
Achieved a strong ROAS of 18.89, delivering excellent return on ad spend
Improved cost efficiency with lower cost per purchase ($4.52)
Expanded reach and impressions through optimised Search and Shopping campaigns
Drove substantial growth in website traffic and high-intent users via Paid Search and Cross-Network campaigns
Total ad spend of $11.8K, scaled efficiently while maintaining profitability
BEFORE & AFTER PERFORMANCE INSIGHTS
Google Ads Results:
Google Analytics Results:
✔ Do’s
- Focus on high-intent Search and Shopping keywords
- Keep product feeds fully optimised with accurate titles, images, and descriptions
- Use data-driven bidding strategies to maximise ROAS
- Monitor performance regularly and scale winning campaigns
- Segment campaigns by product type, intent, and performance
- Track conversions accurately to measure true campaign success
✘ Don’ts
- Don’t rely on broad targeting without audience refinement
- Don’t ignore negative keywords, as they waste ad spend
- Don’t leave underperforming products running without optimization
- Don’t scale budgets without reviewing ROAS and profitability
- Don’t overlook seasonality and market trends when planning campaigns
CLIENT TESTIMONIAL
Karl
Lucky Speed Shop
I’ve had a great experience working with this team. Their attention to detail and commitment to quality have truly made a difference in our operations. Communication has been clear and efficient, ensuring that we’re always on the same page. The results so far have been impressive, and I appreciate their proactive approach to problem-solving. Overall, their professionalism and expertise have greatly contributed to our success. I highly recommend their services
OUR HIGHLIGHTS
Top-Rated Digital
Agency in India
15+ Years of Industry
Excellence
Global Delivery Partner
4.9★ Average Client
Ratings
OUR MAJOR SERVICES
Web Design
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Ecommerce Web Design
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Web Development
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CMS Web Development
Get flexible, easy-to-manage websites built on responsive CMS platforms.
Ecommerce Solution
Launch a complete eCommerce system with product management and payments.
Mobile App Development
Turn ideas into intuitive, high-performance mobile apps for Android & iOS.
SEO Services
Boost visibility and drive organic traffic with proven SEO strategies.
Local SEO
Rank higher in local searches and attract nearby customers.
Ecommerce SEO
Increase visibility for high-intent shoppers and grow online sales.
SMO
Strengthen your brand presence across social media platforms.
PPC
Get instant traffic and quality leads with high-ROI ad campaigns.
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