CASE STUDY | BOLDRIC

COMPANY OVERVIEW

Boldric is a well-known chef gear brand offering premium professional uniforms and accessories for culinary professionals. The brand provides high-quality chef coats, aprons, knife bags, and accessories designed for performance, durability, and style. Serving everyone from food truck chefs to fine dining professionals, Boldric focuses on helping chefs work confidently while maintaining a strong, professional image.

THE OBJECTIVE

Boldric wanted to strengthen its digital presence and reach more culinary professionals online. The goal was to increase brand awareness, grow social media followers, and drive product visibility that translates into higher engagement and sales.

To achieve this, the objectives were:

Increase overall brand awareness and digital visibility
Grow followers across social media platforms
Drive product awareness and support sales growth
Expand reach within the professional chef and hospitality community

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THE CHALLENGE

Despite having strong products and a clear brand identity, Boldric faced challenges in standing out within a competitive online market. The brand needed a clearer positioning strategy to consistently connect with the right audience and increase visibility across digital channels.

Upon conducting a deep audit, we discovered the core issue:

Standing out in a crowded market of chef uniforms and accessories
Clearly communicating Boldric’s unique value and product quality online
Reaching the right demographic and understanding consumer buying behaviour
Building consistent brand awareness across digital platforms
Converting visibility into meaningful engagement and sales
Aligning marketing efforts with Boldric’s long-term brand vision

THE SOLUTION

To address these challenges, we implemented a strategic digital marketing approach focused on positioning Boldric as the clear and preferred choice for professional chefs. The strategy combined creativity, audience understanding, and performance-driven execution.

Key actions included:

Positioning Boldric as the obvious and trusted brand for professional chef gear
Developing creative campaigns aligned with Boldric’s style and market presence
Strengthening brand storytelling to highlight product quality and craftsmanship
Leveraging SEO and social media expertise to improve online visibility
Targeting the right demographic based on consumer habits and intent
Creating professional recommendations and data-driven optimisations
Maintaining close collaboration to ensure alignment with Boldric’s vision

THE RESULT

The social media and paid ad strategy delivered strong growth across visibility, engagement, website traffic, and sales, significantly improving performance compared to the previous period.

Instagram profile visits increased to 31,348, showing strong discovery and interest

Facebook visits grew from 277 to 6,166, reflecting improved traffic flow

Post reach increased to 21.2K in the last 90 days (+100% growth)

Engagement rose to 1.1K interactions, up 92% compared to the previous period

Paid reach scaled from 8,368 to 66,338, driving broader audience exposure

Paid impressions increased from 12,158 to 118,265, strengthening brand visibility

Website purchases grew from 1 to 33, while cost per purchase dropped from $94.23 to $4.52

Content performance improved consistently across posts, reels, and ads

BEFORE & AFTER PERFORMANCE INSIGHTS

Facebook Visits and Instagram Profile views:

Visit Performance Comparison (Before & After)

Post Reach and Engagement:

Post Performance:

Reel Insights – Reach, Engagement & Audience Growth

Reel Indights:

Ads Results:

Paid Ads Performance Comparison (Before vs After)

Paid Reach & Impressions Growth – Before & After

✔ Do’s

Maintain a consistent posting schedule across all platforms
Use a mix of reels, posts, and ads to maximise reach and engagement
Monitor insights regularly to optimise content and ad performance
Focus on high-performing creatives and scale what works
Align content with audience interests and buying intent

✘ Don’ts

Don’t post inconsistently or leave accounts inactive
Don’t rely on a single content format or campaign type
Don’t ignore performance data and audience behaviour
Don’t run ads without clear objectives or tracking in place
Don’t overlook retargeting warm and engaged audiences

CLIENT TESTIMONIAL

Ali Loukzada

We’ve seen a clear improvement in our social media performance and sales since working together. The growth in reach, engagement, and conversions has been very encouraging. Great work and consistent results