COMPANY OVERVIEW
Cael O’Donnell is a well-known Australian psychic medium with a strong digital presence. His website serves as the central hub for booking readings, accessing his live tour schedule, downloading free spiritual resources, and learning about his services. The homepage emphasizes credibility through media features and testimonials. The site also includes clear terms and conditions, a personal blog, and a section for verified customer reviews. With a mix of e-commerce, event promotion, and personal branding, the site aims to position Cael as a trusted, high-demand spiritual guide.
THE OBJECTIVE
The objective was to build stronger trust and credibility for Cael O’Donnell on social media while increasing genuine engagement and bookings. The focus was on authentically connecting with new audiences, improving lead quality, and creating a clear path from content discovery to confirmed readings and event bookings.
Want to Build Trust and Drive Real Engagement?
Let’s create a strategy that turns attention into bookings.
THE CHALLENGE
Despite having a strong personal brand and loyal follower base, converting attention into consistent engagement and bookings was challenging—especially across social platforms.
Upon conducting a deep audit, we discovered the core issue:
- Building trust and credibility with new audiences unfamiliar with psychic services
- Overcoming skepticism around spiritual and psychic offerings on social media
- Inconsistent engagement despite a strong follower base
- Difficulty converting followers into genuine enquiries and bookings
- Balancing promotional content with empathy-driven, sensitive messaging
- Lead quality and retention are being affected by unclear content pathways
THE SOLUTION
To drive consistent traffic, bookings, and event awareness, we implemented a performance-focused paid advertising strategy with a strong emphasis on clicks and local targeting.
Key actions included:
- Running Traffic Campaigns (Link Click Objective) to drive users directly to the website and booking pages
- Optimizing ads for users most likely to click and engage
- Using campaigns to increase awareness and support event bookings
- Launching geo-targeted local campaigns for specific cities and regions
- Targeting ads city-wise, including Ringwood, Warrnambool, Bendigo, and Auckland
- Continuously monitoring performance to scale top-performing locations and creatives
THE RESULT
The paid campaign delivered strong reach, traffic, and cost efficiency, helping increase visibility and engagement across key locations.
Reached 582K+ users with 826K+ impressions
Ringwood campaign delivered the highest reach (446K) at the lowest cost ($0.22 CPC)
Generated strong link clicks and increased website traffic
Maintained a competitive and efficient CPC across campaigns
BEFORE & AFTER PERFORMANCE INSIGHTS
Lead Generation Campaign (Meta Ads – Facebook & Instagram)
Traffic Campaign (Meta Ads – Facebook & Instagram):
✔ Do’s
- Use traffic-focused campaigns to drive users to booking pages
- Target ads by specific cities to improve relevance and results
- Scale budgets on top-performing locations and creatives
- Monitor CPC and performance regularly to maintain efficiency
- Refresh creatives to avoid ad fatigue
✘ Don’ts
- Don’t run broad, untargeted campaigns
- Don’t ignore underperforming ads or audiences
- Don’t rely on one creative for long periods
- Don’t skip retargeting for warm audiences
- Don’t pause optimisation once results improve
CLIENT TESTIMONIAL
Cael O'Donnell
Working with the team has been a great experience. Their strategic approach, clear communication, and focus on results helped us improve visibility, engagement, and overall performance. We’ve seen steady progress and are confident in the direction moving forward.
OUR HIGHLIGHTS
Top-Rated Digital
Agency in India
15+ Years of Industry
Excellence
Global Delivery Partner
4.9★ Average Client
Ratings
OUR MAJOR SERVICES
Web Design
Create visually stunning and user-friendly website layouts tailored to your brand.
Ecommerce Web Design
Build high-converting online store designs optimized for seamless shopping experiences.
Web Development
Develop fast, secure, and scalable websites using latest technologies.
CMS Web Development
Get flexible, easy-to-manage websites built on responsive CMS platforms.
Ecommerce Solution
Launch a complete eCommerce system with product management and payments.
Mobile App Development
Turn ideas into intuitive, high-performance mobile apps for Android & iOS.
SEO Services
Boost visibility and drive organic traffic with proven SEO strategies.
Local SEO
Rank higher in local searches and attract nearby customers.
Ecommerce SEO
Increase visibility for high-intent shoppers and grow online sales.
SMO
Strengthen your brand presence across social media platforms.
PPC
Get instant traffic and quality leads with high-ROI ad campaigns.
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