COMPANY OVERVIEW
Law Offices of Eslamboly Hakim is a dedicated personal injury law firm focused exclusively on helping injured clients recover full and fair compensation for their injuries and losses. Serving clients across Los Angeles, Riverside, and San Bernardino counties, the firm has made a meaningful impact on thousands of individuals and families. Led by attorney Sharona Eslamboly Hakim, the firm provides compassionate, results-driven legal representation for those harmed by another party’s negligence. With a client-first approach and a strong track record, the Law Offices of Eslamboly Hakim works tirelessly to secure the compensation clients need and deserve during difficult times.
THE OBJECTIVE
The objective was to improve the firm’s online visibility and reach for personal injury–related searches across Los Angeles, Riverside, and San Bernardino counties. The focus was on increasing visibility for high-intent legal keywords, driving more qualified website traffic, and generating consistent enquiries from injured individuals actively seeking legal help.
To achieve this, the objectives were:
- Attract new clients and generate leads through social media channels.
- Establish and enhance the firm's credibility and reputation.
- Increase brand visibility and recognition.
- Position the firm as a thought leader in specific legal areas.
- Enhance communication with existing clients.
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THE CHALLENGE
Despite active efforts across social media, content, and paid ads, performance was inconsistent, and results were not meeting expectations. Engagement was low, lead quality needed improvement, and multiple platform-related issues were affecting overall growth.
Upon conducting a deep audit, we discovered the core issue:
- Limited access and login issues with Instagram are affecting performance
- Difficulty finding and engaging with the right Facebook groups
- Ineffective hashtag usage reducing post visibility
- Messenger bot inaccuracies impacting user interactions
- Previous audiences delivering poor or no results
- Low engagement and weak outcomes from boosted posts
- Ad rejections due to policy and compliance issues
- Paid ads generating low-quality or irrelevant leads
- Static content becoming repetitive and less engaging over time
- Content rejections due to platform guideline violations
- Managing negative comments and abusive interactions on posts
THE SOLUTION
To overcome these challenges, we implemented a structured social media and paid advertising strategy focused on improving visibility, engagement, and lead quality. The approach combined content optimisation, audience refinement, and compliance-focused ad execution.
Key actions included:
- Restoring and leveraging Instagram visibility through cross-promotion and page support
- Identifying and engaging with high-performing, location-relevant Facebook groups
- Refining hashtag strategy through consistent post performance analysis
- Fixing Messenger bot issues to ensure accurate and effective user interactions
- Refining audience targeting to reach a more responsive and relevant user base
- Improving post content, timing, and relevance to increase engagement
- Revising ad creatives and copy to comply with platform policies and avoid rejections
- Optimising paid campaigns to reduce irrelevant leads and improve lead quality
- Transitioning from static to dynamic content formats for better engagement
- Adjusting content language and visuals to align with platform guidelines
- Monitoring and moderating comments to maintain a professional online presence
THE RESULT
The combined social media and paid strategy delivered strong visibility, engagement, and audience growth across both Facebook and Instagram.
710.5K total Facebook reach
21,468 Facebook visits
9,195 Facebook new page likes
10K Facebook post reach
132,368 total Instagram reach
6,668 Instagram profile visits
1,420 Instagram new followers
1.1K Instagram post reach
BEFORE & AFTER PERFORMANCE INSIGHTS
Facebook Reach:
Facebook Visits:
Instagram Reach:
Instagram Profile Visits:
✔ Do’s
- Post consistently with engaging and high-quality content
- Use relevant hashtags to improve reach and visibility
- Monitor performance and refine strategies regularly
- Engage with the audience through comments and messages
- Ensure ads and content follow platform guidelines
✘ Don’ts
- Don’t rely on static or repetitive content
- Don’t ignore audience feedback or negative comments
- Don’t use irrelevant hashtags or poorly targeted audiences
- Don’t overlook ad compliance and approval guidelines
- Don’t stop optimizing once results start improving
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