COMPANY OVERVIEW
Prime Credit Advisor is a trusted credit consulting firm established in 2013, known for its reliability, transparency, and results-driven approach. The company helps individuals overcome credit challenges and build stronger financial futures through expert guidance and personalized support. With a strong commitment to client success, the team works closely with each individual to improve credit profiles and unlock new financial opportunities.
THE OBJECTIVE
Prime Credit Advisor wanted to improve Google Business Profile keyword rankings and increase local visibility. The focus was on getting more clicks, phone calls, and website visits by sharing regular updates and engaging content that attracts potential local clients.
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THE CHALLENGE
The Google Business Profile was not delivering the expected results. Keyword rankings were inconsistent, and the profile was not attracting enough clicks, calls, or website visits from local searches. Overall engagement was low, and visibility in Google Maps and local results was underperforming.
Upon conducting a deep audit, we discovered the core issue:
- Business information was not fully optimized
- Keywords were not properly targeted or optimized
- GMB posts were irregular and lacked engagement
- Profile activity was low, affecting visibility signals
- Insights and performance were not being monitored consistently
THE SOLUTION
To improve visibility and increase engagement, we implemented a focused Google Business Profile optimization strategy. The main focus was to improve keyword rankings, maintain regular activity, and strengthen local visibility.
Key actions included:
- Optimizing business information and profile details
- Researching and optimizing GMB keywords
- Posting regular updates to keep the profile active
- Running GMB and Google Maps promotions
- Monitoring insights and performance regularly
THE RESULT
After implementing the Google Business Profile optimization strategy, Prime Credit Advisor began seeing steady improvements in visibility and engagement. The profile became more active, keyword rankings improved, and more potential clients started interacting with the business through local search.
The Google Business Profile recorded 642 total interactions over the last five months, showing steady engagement from local users.
The profile generated 148 phone calls, with a consistent upward trend.
A total of 201 direction requests were made, indicating strong local intent and interest in visiting the business location.
The Google Business Profile drove 293 website clicks, helping increase traffic to the website from local searches.
BEFORE & AFTER PERFORMANCE INSIGHTS
After Performance Insights
✔ Do’s
- Keep Google Business Profile information updated
- Post regularly to maintain profile activity
- Monitor insights to track performance
- Optimize keywords for local searches
✘ Don’ts
- Don’t leave the profile inactive for long periods
- Don’t ignore declining engagement or insights
- Don’t use irrelevant or broad keywords
- Don’t skip regular performance monitoring
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