COMPANY OVERVIEW
The Lifestyle Editor is a boutique personal and home styling brand offering tailored, one-on-one solutions for individuals seeking confident, effortless style. From colour analysis, body shape consultations, wardrobe edits, and personal shopping to home styling, ideation, sourcing, and staging, the brand delivers highly personalised experiences. With a focus on practical, wearable style and thoughtful design, The Lifestyle Editor helps clients enhance both their personal image and living spaces through expert guidance and insightful sessions.
THE OBJECTIVE
The objective was to strengthen The Lifestyle Editor’s online visibility for personal styling and colour consultation services, particularly in competitive markets such as Singapore and Hong Kong. The focus was on improving keyword rankings, increasing organic website traffic, and generating qualified enquiries from users actively searching for personal stylists, colour analysis, and wardrobe services.
To achieve this, the objectives were:
- Build a scalable, niche-relevant link-building strategy
- Monitor and clean up existing backlinks
- Secure high-quality backlinks from authoritative lifestyle platforms
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THE CHALLENGE
Despite offering premium, personalised styling services, The Lifestyle Editor faced challenges in achieving strong organic visibility. The website was not ranking consistently for high-intent keywords related to personal styling, colour analysis, and wardrobe edits, limiting its ability to attract the right audience organically. A detailed analysis uncovered several gaps affecting performance
Upon conducting a deep audit, we discovered the core issue:
- Limited visibility for high-intent personal styling and colour analysis keywords
- Strong competition from established styling and consultancy brands
- Inconsistent on-page optimisation across service pages
- Under-optimised content for location-based searches
- Technical SEO gaps impacting crawlability and performance
- Lack of authoritative backlinks and brand mentions
- Minimal content addressing specific body shape and styling intent
- Low discovery potential due to incomplete local and trust signals
THE SOLUTION
To overcome these challenges, we implemented a holistic SEO and content optimisation strategy tailored to a boutique personal styling brand. The approach focused on enhancing technical performance, strengthening service-based content, and improving topical authority for styling-related searches.
Key actions included:
- Enhancing website performance to improve page loading speed and overall user experience
- Creating a structured, high-quality link-building roadmap focused on lifestyle, fashion, and styling niches
- Fixing broken links and removing low-quality or harmful backlinks impacting authority
- Building authoritative, niche-relevant backlinks consistently to strengthen domain trust
- Optimising on-page elements, including meta tags, headings, and content, to strengthen keyword targeting for personal styling services
- Conducting ongoing technical SEO audits to ensure smooth crawling, indexing, and search engine accessibility
THE RESULT
The SEO campaign delivered strong and measurable growth demonstrating clear improvements across all major performance metrics.
Keyword rankings improved significantly, with multiple high-intent terms moving from non-ranking positions to Page 1 on Google
Most primary and secondary keywords moved into the Top 10 search results, significantly improving local search visibility.
Referring domains increased from 26 to 141, strengthening website authority and long-term SEO performance.
Domain Authority increased from 12 to 17, reflecting improved website credibility, stronger backlink quality, and overall SEO performance.
BEFORE & AFTER PERFORMANCE INSIGHTS
Before:
After:
Top Keyword Ranking:
Google AI Overview :
Domain Authority Before:
After:
✔ Do’s
- Build niche-relevant, high-quality backlinks consistently
- Optimise content for high-intent, service-based keywords
- Monitor backlink quality and clean harmful links regularly
- Focus on authority-building through trusted lifestyle platforms
- Run ongoing technical SEO checks to maintain performance
✘ Don’ts
- Don’t rely on generic or low-quality backlinks
- Don’t ignore technical SEO issues affecting crawlability
- Don’t target broad keywords without clear styling intent
- Don’t neglect location-based optimisation for competitive markets
- Don’t stop link-building once initial growth is achieved
CLIENT TESTIMONIAL
Moushumi Khara
The Lifestyle Editor
The SEO strategy delivered excellent results for our brand. We saw strong improvements in keyword rankings, authority, and visibility in competitive markets like Singapore. The team understood our niche, communicated clearly, and executed a well-structured approach that brought meaningful growth and high-quality enquiries.
OUR HIGHLIGHTS
Top-Rated Digital
Agency in India
15+ Years of Industry
Excellence
Global Delivery Partner
4.9★ Average Client
Ratings
OUR MAJOR SERVICES
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Ecommerce Solution
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Mobile App Development
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Local SEO
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SMO
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