CASE STUDY | Outdoor Makeover & Living Spaces

COMPANY OVERVIEW

Outdoor Makeover & Living Spaces is a multi-generational, award-winning landscape and construction company transforming outdoor environments into functional, beautiful, and lasting living spaces. Built on five generations of craftsmanship, innovation, and family legacy, the company was founded in 2001 by brothers Navid and Omid Derakhshan - combining biological insight, engineering expertise, and a vision to bring all-inclusive outdoor design to the metro Atlanta area. Today, led by CEO Navid Derakhshan, Outdoor Makeover delivers holistic, end-to-end services powered by quality, creativity, and an unmatched industry warranty. With 300+ accolades, including Best Atlanta Contractor, the company continues to set the standard for premium outdoor living.

THE OBJECTIVE

The primary objective of this project was to optimize the client’s entire website, including core content and service pages, to strengthen visibility and search performance. Our focus was to improve keyword rankings, increase organic traffic, and generate a consistent flow of local leads by targeting users specifically within Atlanta and Georgia, USA. Through strategic SEO enhancements and content refinement, the goal was to elevate the brand’s digital presence, improve search discoverability, and ultimately drive more qualified customers to the business.

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THE CHALLENGE

During the initial audit of the Outdoor Makeover & Living Spaces website, multiple performance and SEO issues were discovered that were limiting online visibility, user engagement, and ranking potential.

Upon conducting a deep audit, we discovered the core issue:

Poor on-page optimization and slow website loading speed.
Lack of full mobile responsiveness, affecting user experience across devices.
Broken links, limited internal linking, and duplicate content across key pages.
Low-performing keyword targeting resulting in cannibalization and irrelevant traffic.
Weak SEO foundation with inadequate setup and optimization.
Limited online presence and low brand awareness within the target region.

THE SOLUTION

To overcome the challenges and strengthen organic growth, a comprehensive SEO strategy was developed and executed. Our focus was to enhance site performance, refine keyword targeting, and build a strong local presence to drive qualified traffic and conversions.

Key actions included:

Conducting in-depth keyword research to identify high-intent and location-focused keywords.
Implementing on-page optimization across key service and content pages. Addressing technical SEO issues, including site speed, indexing, responsiveness, and duplicate content fixes.
Executing Local SEO strategies to improve visibility in Atlanta and Georgia search results.
Performing competitor analysis to identify ranking gaps and opportunities.
Creating fresh, optimized content for service pages, blogs, and supporting resources.
Building backlinks through strategic link building and guest posting for authority growth.
Strengthening internal linking structure to improve navigation, crawlability, and user engagement.

THE RESULT

Following the complete SEO, technical enhancement, and local optimization strategy, the website experienced a significant boost in search visibility, keyword authority, and organic engagement. Rankings improved for highly competitive keywords in the U.S., while consistent on-page and off-page optimization helped strengthen domain trust and authority. As a result, Outdoor Makeover & Living Spaces continued to dominate local SERPs and drive strong lead-focused traffic.

Clicks increased from ~2.88K to 9.20K+ after implementation.

Impressions jumped from 568K to 1.86M, showing major visibility growth.

Referring domains grew to 699+, boosting authority and backlink trust.

Backlinks increased to 9,381+, contributing to ranking improvements.

Google Business Profile Performance
3,894 total user interactions

Google Business Profile Performance
66,843 profile views

Google Business Profile Performance
14,471 search result appearances

Google Business Profile Performance
3,026 website clicks directly from GMB

BEFORE & AFTER PERFORMANCE INSIGHTS

Before We Started

● The website generated only 2.88K clicks and 568K impressions over 7 months. ● Growth was stagnant with minimal visibility and inconsistent traffic trends.

After:

● Clicks increased to 9.26K and impressions skyrocketed to 1.86M. ● Engagement improved significantly, showcasing strong organic reach and consistent upward growth.

Before:

● Backlinks: 1,381 ● Referring Domains: 609

After:

● Backlinks increased to 9,381, demonstrating strong authority building. ● Referring Domains rose to 699, strengthening trust and search relevance.

Google My Business (GMB) Performance

● 3,894 interactions on GMB (calls, messages, directions, website visits). ● 66,843 profile views, improving brand discovery. ● 3,026 website clicks directly from GMB, contributing to conversions.

✔ Do’s

Implement consistent on-page and technical SEO updates to maintain ranking stability.
Optimize content around high-intent and high-competition keywords.
Build high-quality backlinks from relevant and authoritative domains.
Monitor keyword performance and adjust strategy based on trends and competitors.
Maintain an active Google My Business profile for strong local visibility.
Use data-driven insights to guide content planning and SEO execution.

✘ Don’ts

Don’t rely on outdated content or ignore page experience issues.
Don’t acquire spammy, irrelevant, or low-quality backlinks.
Don’t overlook technical issues like broken pages, slow loading speeds, or indexing errors.
Don’t over-optimize keywords (avoid keyword stuffing).
Don’t ignore GMB analytics, local engagement plays a major role in conversions.
Don’t pause SEO efforts after initial gains; consistency is key to sustaining results.

CLIENT TESTIMONIAL

Navid Derakhshan

Owner & CEO

Working with you for my website has been an incredible experience. Your expertise and dedication to improving my online presence have truly exceeded my expectations. Thanks to your efforts, my website traffic and rankings have soared, bringing in more leads and customers than ever before. I highly appreciate your work!