CASE STUDY | Model Chic

COMPANY OVERVIEW

Model Chic is a Sydney-based fashion brand built with a clear mission to create an inclusive online shopping experience where women of every shape and size can find their perfect dress. With a focus on vibrant colours, modern designs, and affordable pricing, Model Chic empowers women to express themselves confidently without compromising on style or budget.

THE OBJECTIVE

The client wants to improve their overall digital performance by enhancing visibility, boosting rankings, and strengthening user experience. Their key goals included:

To achieve this, the objectives were:

Increase organic traffic
Improve keyword rankings across product and category pages
Enhance user engagement and website navigation
Implement UI/UX improvements for a smoother shopping experience
Generate high-quality leads
Optimize content for better search visibility
Improve website loading speed
Strengthen overall business visibility through SEO

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THE CHALLENGE

During the initial audit of the Model Chic website, several critical issues were identified that were negatively impacting organic performance and user experience.

Upon conducting a deep audit, we discovered the core issue:

Slow load times, missing meta tags, poor mobile optimization, and multiple technical gaps.
Minimal inbound links and low domain authority.
Low page speed scores across key product pages.
Multiple broken links are affecting crawlability and user experience.
Lack of targeted keywords for category, product, and blog pages.
Insufficient and non-optimized content that failed to support rankings or conversions.

THE SOLUTION

To solve the core issues and drive long-term growth, a complete SEO strategy was implemented. This included technical improvements, content enhancement, and authority building.

Key actions included:

Fixing site speed, optimizing meta tags, improving mobile responsiveness, and resolving technical errors.
Identifying high-intent keywords for products, categories, and blogs.
Analyzing top competitors to bridge content and ranking gaps.
Updating title tags, descriptions, headers, schema, and internal linking.
Enhancing business visibility for location-based searches.
Publishing SEO-optimized blogs, product descriptions, and category content.
Building authority through relevant, high-quality external publications.
Acquiring authoritative backlinks to boost rankings and overall domain strength.

THE RESULT

After implementing a comprehensive SEO strategy, Model Chic experienced significant improvements in organic visibility, keyword performance, and overall website authority. The brand saw strong growth across all major SEO metrics, resulting in higher search presence, increased traffic, and stronger engagement from the Australian market.

Organic Traffic increased from 7,467 to 15,875+ monthly visitors, a 112% growth after SEO optimization.

Organic Keywords grew from 3,115 to over 7,900, reflecting a 153% increase in total ranking keywords.

Enhanced website performance, better crawlability, and improved visibility for high-intent commercial keywords.

BEFORE & AFTER PERFORMANCE INSIGHTS

Before:

The website recorded 7,467 monthly organic visitors (Dec 2022), reflecting low visibility and limited keyword reach.

After:

Organic traffic increased to 15,875+ monthly visitors, showing a strong and consistent upward trend driven by technical SEO, keyword targeting, and content optimization.

Before:

Only 3,115 total ranking keywords (Oct 2022), with very few keywords placed in the Top 10 and Top 3 positions.

After:

Keywords increased to 7,900+, with major improvements in high-intent keywords entering the Top 20 and Top 10 search positions.

Before:

Australia accounted for minimal traffic due to low visibility for local search terms.

After:

Australia became the dominant audience segment, contributing 15.9K visitors monthly (86% of total traffic), establishing strong local authority.

✔ Do’s

Optimize website content consistently with high-intent keywords.
Improve page speed, mobile usability, and technical performance.
Build quality backlinks to strengthen domain authority.
Analyze competitors regularly to stay ahead in ranking opportunities.
Update UI/UX to enhance user engagement and reduce bounce rate.
Publish SEO-focused content to support long-term ranking stability.

✘ Don’ts

Don’t rely on outdated or duplicate content; Google will not reward it.
Don’t ignore technical errors like broken links, slow pages, and missing SEO tags.
Don’t use low-quality backlink sources; they can harm rankings.
Don’t over-optimize keywords (keyword stuffing).
Don’t stop optimization after initial growth; SEO requires continuous improvement.

CLIENT TESTIMONIAL

Raine Gui

Model Chic

After a year of remarkable progress, I am thrilled with the results you have delivered. Your strategic optimization and focused dedication have produced outstanding outcomes. My website has experienced great improvements in organic traffic, search visibility, and user engagement. I am extremely satisfied with the results, and the level of expertise and professionalism displayed throughout the project has greatly exceeded my expectations.

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